Digital Marketing
Want to Drive More Traffic To Your Business?
We’re all familiar with Ads, we see them on TV, Social Media, YouTube, News Websites, while driving, and pretty much anywhere else our eyes can look. It’s the super power that all successful businesses hold.
Nani Summit Creative serves several companies across multiple industries, helping them reach new audiences and eyes with beautifully crafted advertising content and copy. Our structured and detail driven approach to advertising will help you get in front of the customers you want the most, while minimizing wasted opportunities and missed analytics.
Join the growing group of businesses utilizing the power of digital marketing through a variety of channels. We can’t wait to help you build a bigger, better, and more diverse audience.
Marketing Can Be Overwhelming. The Good News Is, We’re Here to Help.
Social Platform Analysis
Understanding your goals, ideal audience, and what you’re doing; we’ll recommend the best platforms for your goals.
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Social Platform Analysis in the context of digital advertising on social media platforms involves evaluating and analyzing various social media platforms to determine their suitability for a specific advertising campaign. It encompasses assessing factors such as audience demographics, user engagement levels, advertising features, and overall platform effectiveness.
Key components of Social Platform Analysis include:
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Audience Demographics: Understanding the demographic composition of users on different social media platforms, including age, gender, location, interests, and behavior patterns. This helps us identify platforms where their target audience is most active.
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User Engagement: Examining the level of user engagement on each platform, including metrics such as likes, shares, comments, and click-through rates. Platforms with higher engagement rates may offer better opportunities for advertising to reach and resonate with the target audience.
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Advertising Features: Evaluating the advertising features and capabilities offered by each platform, such as ad formats, targeting options, budgeting and bidding mechanisms, analytics, and tracking tools. This helps us choose platforms that align with your advertising goals and strategies.
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Platform Effectiveness: Assessing the overall effectiveness and performance of each social media platform for advertising purposes, based on factors such as reach, conversion rates, return on investment (ROI), and competitive analysis. This enables us to allocate your advertising budget wisely and maximize campaign outcomes.
By conducting Social Platform Analysis, we can make informed decisions about which social media platforms to prioritize for your digital advertising campaigns, optimize your ad targeting and messaging strategies, and achieve better results in reaching and engaging your target audience.
Audience Analytics
Get up-to-date analytics about how your Ads are performing. We’ll provide monthly analytics reports that will shape our strategy and your success.
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Audience Analytics in digital advertising on social media platforms involves the collection, analysis, and interpretation of data related to the audience reached by advertising campaigns. It provides insights into the characteristics, behaviors, preferences, and interactions of the target audience, enabling us to make informed decisions and optimize your advertising strategies for better results.
Here’s how Audience Analytics works:
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Data Collection: Audience Analytics begins with the collection of data from various sources, including social media platforms, website analytics, and customer relationship management (CRM) systems. This data may include demographic information (age, gender, location), interests, online behavior (likes, shares, comments), and more.
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Analysis: Once the data is collected, it is analyzed to identify patterns, trends, and correlations that provide insights into audience behavior and preferences. Advanced analytics techniques such as segmentation, profiling, clustering, and predictive modeling may be used to gain deeper insights into different audience segments and their characteristics.
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Interpretation: The analyzed data is then interpreted to extract actionable insights and recommendations for optimizing digital advertising campaigns. This may involve identifying high-value audience segments, understanding their needs and motivations, uncovering opportunities for targeting and personalization, and refining messaging and creative elements to resonate better with the audience.
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Optimization: Based on the insights gained from Audience Analytics, we can optimize your advertising strategies in real-time or over time to improve campaign performance and achieve better results. This may involve adjusting targeting parameters, refining ad creatives, testing different messaging variations, allocating budgets more effectively, and iterating on the strategy based on ongoing performance feedback.
Overall, Audience Analytics plays a crucial role in digital advertising on social media platforms by helping us understand your audience better, target them more effectively, deliver more relevant and personalized advertising experiences, and ultimately drive higher engagement, conversion, and ROI.
Search Engine Optimization
Being seen on Google’s SEO Ranks will organically help you reach new eyes. We’ll dive into your website and help you optimize your webpages so Google ranks you higher.
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Search Engine Optimization (SEO) in the context of digital advertising on social media platforms involves optimizing social media profiles and content to improve visibility and rankings in search engine results pages (SERPs). Here’s a breakdown of how it works:
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Profile Optimization: We optimize your social media profiles by incorporating relevant keywords into profile names, usernames, bios, and descriptions. This helps search engines understand the content and purpose of the profiles, improving their chances of appearing in relevant search queries.
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Content Optimization: We optimize the content you share on social media platforms by incorporating relevant keywords, hashtags, and phrases into posts, captions, and descriptions. This helps increase the likelihood of their content being discovered by users searching for related topics or interests.
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Engagement and Interaction: We focus on engaging with your audience and encouraging interaction on social media platforms. This includes responding to comments and messages, participating in discussions, and sharing valuable and relevant content that encourages likes, shares, and other forms of engagement. Increased engagement signals to search engines that the profiles are active and valuable to users, potentially improving their rankings in SERPs.
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Monitoring and Analysis: We monitor your social media profiles’ performance in search engine results and analyze key metrics such as search visibility, ranking positions, and click-through rates. This helps them identify areas for improvement and adjust their SEO strategies accordingly to enhance their profiles’ visibility and effectiveness in driving traffic and engagement.
In summary, Search Engine Optimization in digital advertising on social media platforms involves optimizing social media profiles and content to improve visibility and rankings in search engine results, ultimately driving organic traffic and engagement from users searching for relevant topics or interests. By implementing effective SEO strategies, we can increase your profiles’ visibility, reach a broader audience, and achieve your marketing goals and objectives on social media platforms.
Copywriting & Strategy
Your online voice is paramount! We will create Ad Copy that is as beautiful as the content that it pairs with.
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Copywriting & Strategy in digital advertising on social media platforms involves the development of compelling and strategic content (copywriting) tailored specifically for social media channels, along with a well-defined plan (strategy) to achieve advertising goals and objectives.
Here’s a breakdown of both components:
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Copywriting: This refers to the art and science of crafting persuasive and engaging written content for social media ads. Effective copywriting involves understanding the target audience, identifying their needs, desires, and pain points, and creating messages that resonate with them. Copy for social media ads needs to be concise, attention-grabbing, and tailored to the platform’s character limits and audience behaviors. It may include headlines, ad descriptions, calls-to-action (CTAs), and any accompanying text or captions.
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Strategy: Strategy involves the planning and execution of a comprehensive approach to digital advertising on social media platforms. This includes defining campaign objectives, identifying target audiences, selecting appropriate social media channels, setting budgets, determining ad formats and placements, scheduling ad delivery, and measuring performance metrics. A well-defined strategy takes into account factors such as market research, competitor analysis, audience segmentation, messaging tone, and creative elements to ensure that the advertising efforts are aligned with broader marketing goals and objectives.
In essence, Copywriting & Strategy in digital advertising on social media platforms work hand in hand to create impactful ads that not only capture attention but also drive desired actions from the target audience, ultimately contributing to the success of the overall marketing campaign.
Email Marketing
Keeping in touch with your audience is key in continuing to grow. We’ll build beautifully designed email campaigns to help you keep your audience engaged.
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Email Marketing in the realm of digital advertising on social media platforms involves leveraging email as a communication channel to engage with customers and prospects, complementing the efforts made on social media platforms. Here’s a breakdown of how it works:
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Building an Email List: We compile a list of email addresses of customers and potential leads who have opted in to receive communications from them. These email addresses can be collected through website sign-up forms, social media contests, in-store sign-ups, or other lead generation tactics.
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Creating Email Campaigns: We will design and create email campaigns with various objectives, such as promoting products or services, sharing valuable content, announcing special offers or events, nurturing leads, or re-engaging inactive subscribers. These campaigns typically include well-crafted subject lines, engaging content, compelling visuals, and clear calls-to-action (CTAs).
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Segmentation and Personalization: We segment your email list based on factors such as demographics, purchase history, engagement level, or other relevant criteria. We then tailor the content of their email campaigns to specific segments, delivering more personalized and relevant messages that resonate with recipients’ interests and preferences.
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Automation and Timing: We use email marketing automation tools to schedule and send emails at optimal times, based on factors such as time zone, recipient behavior, or specific triggers (e.g., abandoned cart, birthday). Automation allows us to streamline your email marketing efforts, maintain consistency, and nurture leads through automated drip campaigns.
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Measuring and Optimization: We track key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates to measure the effectiveness of your email campaigns. We analyze these metrics to gain insights into subscriber behavior, identify areas for improvement, and optimize future campaigns for better results.
In summary, Email Marketing complements digital advertising on social media platforms by providing you with a direct and personalized communication channel to engage with your audience, nurture leads, drive conversions, and build long-term relationships with customers. When used strategically alongside social media advertising, email marketing can enhance overall campaign effectiveness and contribute to achieving marketing goals and objectives.
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